Wonderchef Exclusive Brand Outlet Launch at Phoenix Marketcity, Pune!!!

Not everyone like entering the kitchen early morning, and there are few like me who believe ‘I can cook healthier(if not tastier) food to my kid than my cook’ and enter the kitchen. For all we women, the Wonderchef brand believes in kitchen being the ‘heart of our homes’, as it inspires us every day to create tasting memories with the food we cook for our loved ones, and has bought the kitchenware range which is a perfect blend of health, taste and convenience that inspires us to ‘cook with pride’. The pleasure to use them, the innovation, colours and designs, with uncompromising standards of quality makes cooking more interesting and fun with Wonderchef. Gone are those days when kitchenware were in metallic, blacks and greys. Every range is unique with Wonderchef, the vibrant Royal blue, purple, green, just not colours, but also unique prints in their Oscar and Picasso collection.

Wonderchef Kitchenware as a company was born out of the ‘love of cooking’. Driven by passion of making kitchen the centre of wellness and goodness in homes, Wonderchef was created by two enthusiasts, Mr. Ravi Saxena and Chef Sanjeev Kapoor in 2009. Wonderchef products are used in millions of homes in India where healthy and convenient cooking is a part of lifestyle. Wonderchef launched its first Exclusive Brand Outlet in Pune. The outlet is located at Pune’s Phoenix Marketcity, Viman Nagar. With this addition, now Wonderchef has 6 outlets in the country besides its omni-channel presence across 5000 retail outlets.

On the launch occasion, Mr. Ravi Saxena, Managing Director, Wonderchef Home Appliances(P) Ltd said, “Wonderchef has grown into a trusted & the most loved brand of non-stick cookware and healthy appliances in the country. Our clear focus is to strengthen this positioning. Everything we would do over the next three years would be in this direction till such time we are one of the top 3 players in kitchen industry in India. As of now we have total 6 EBOs and we plan to open 2 more stores in Delhi and 1 in Bangalore by next month. Soon we are going to be present across Metros with partners who are passionate about cooking and want to be a part of the growing Wonderchef family”.

Chef Sanjeev Kapoor launched the Outlet amongst a huge gathering and a live Cooking Competition was the highlight of the launch. Chef Sanjeev Kapoor judged the recipes and gave away prizes. He said, “I am very happy and overwhelmed to see the enthusiasm and zeal in the people of Pune. It gives me immense pleasure to see an evolving cooking culture with such innovative recipes. Wonderchef is committed to empowering women by enabling them to cook better. 

Wonderchef stores in Mumbai are located at Linking Road(Khar), Infiniti Mall(Andheri West), Viviana Mall(Thane), R-City Mall(Ghatkopar), Seawoods Mall(Vashi) and now at Phoenix Marketcity(Pune).

#ALOHAWAII, Hawaiian themed launch of Organic Harvest Store, Mumbai!!!

While I still look for better Organic food stores around my place, what if I was told an organic skin care product store was opened around. And my reaction was WOW!!! Organic Harvest which came into existence in June 2013 to promote the concept of safe skin, opened its 11^thexclusive brand outlet in Juhu, Tara Road, Mumbai and few of we bloggers were invited for the launch. 

It was quite a humid day and I managed to reach the launch on time rushing from office. The team welcomed me with beautiful smiles and so was the store, so welcoming with colours of nature. We were asked to pick colourful props for it was a Hawaiian launch party. They also had hairstylist and nail artist to make us look even more Hawaiian;)

Store Location:  

Shop No -3, Juhu Tara Road, Santa Road West, Mumbai

 

Meanwhile, I had a tour of the store and product range with their beauty expert. The store has been designed with an earthy look and feel. Spread over 300 square feet area the store has a green grass wall, keeping with the brand’s organic product philosophy. While I knew about their store at Infinity Mall, I had never tried their products. It was so good to hear about the goodness of their products. The product range comprise of more than 60 hair care, skin care and body care products which include cleansers, Sunscreens, Toners, Shower Gels, Shampoos, Conditioners, Treatment Creams and serums, Lip Balms etc along with 26 varieties of essential oils. Some of their best-selling products include 3-in-1 Face Wash, Exfoliating Face Scrub, Sunscreen SPF 60 and Anti Pigmentation Cream. The brand also has an Activ Range with special treatment products for every skin type. Every product is carefully conceived using eco-friendly practices and going the extra miles of being respectful of the earth. The product range starts from Rs. 149 and goes up to Rs. 1995. One range that impressed me more was their essential oils, which could be combined with any of their other products to get better benefits. I was also told, the formulas involved in their products derive from ancient home remedies. 


To keep the skin miles away from damage, no harsh chemicals are used; instead, the raw materials that are used are certified by Global organizations like EcoCert, OneCert & Natrue, which certifies raw materials are derived from plants, which are grown completely sans chemical fertilizers, herbicides and pesticides. Hence, the Organic Harvest products, true to their name and are in their purest forms.  None of the products are tested on animals because they believe animals are also a part of nature.

Keeping the brands ORGANIC product policy in decor as well, decor for the launch

Commenting on the brand’s milestone, Mr. Rahul Agarwal, CEO, Organic Harvest said, “Our products cater to the needs of women who want to look their natural best. Consumers nowadays are very well informed. We want to cater to these discerning who want to use purely organic products replete with all the goodness of nature. We are very happy to open our 4^rdexclusive store in Mumbai and planning to open 10 more stores across the country including cities like Jalandhar, Ludhiana and many more. We hope to make a positive difference in the lives of all our patrons.”

Products which we received at the launch, they all will be reviewed in coming posts

Presently Organic Harvest is available in more than 600 retail outlets across India, including cities like Delhi, Mumbai, Pune, Surat, Bareilly and Dehradun. You can as well shop on-line at www.organicharvest.in