Wonderchef Exclusive Brand Outlet Launch at Phoenix Marketcity, Pune!!!

Not everyone like entering the kitchen early morning, and there are few like me who believe ‘I can cook healthier(if not tastier) food to my kid than my cook’ and enter the kitchen. For all we women, the Wonderchef brand believes in kitchen being the ‘heart of our homes’, as it inspires us every day to create tasting memories with the food we cook for our loved ones, and has bought the kitchenware range which is a perfect blend of health, taste and convenience that inspires us to ‘cook with pride’. The pleasure to use them, the innovation, colours and designs, with uncompromising standards of quality makes cooking more interesting and fun with Wonderchef. Gone are those days when kitchenware were in metallic, blacks and greys. Every range is unique with Wonderchef, the vibrant Royal blue, purple, green, just not colours, but also unique prints in their Oscar and Picasso collection.

Wonderchef Kitchenware as a company was born out of the ‘love of cooking’. Driven by passion of making kitchen the centre of wellness and goodness in homes, Wonderchef was created by two enthusiasts, Mr. Ravi Saxena and Chef Sanjeev Kapoor in 2009. Wonderchef products are used in millions of homes in India where healthy and convenient cooking is a part of lifestyle. Wonderchef launched its first Exclusive Brand Outlet in Pune. The outlet is located at Pune’s Phoenix Marketcity, Viman Nagar. With this addition, now Wonderchef has 6 outlets in the country besides its omni-channel presence across 5000 retail outlets.

On the launch occasion, Mr. Ravi Saxena, Managing Director, Wonderchef Home Appliances(P) Ltd said, “Wonderchef has grown into a trusted & the most loved brand of non-stick cookware and healthy appliances in the country. Our clear focus is to strengthen this positioning. Everything we would do over the next three years would be in this direction till such time we are one of the top 3 players in kitchen industry in India. As of now we have total 6 EBOs and we plan to open 2 more stores in Delhi and 1 in Bangalore by next month. Soon we are going to be present across Metros with partners who are passionate about cooking and want to be a part of the growing Wonderchef family”.

Chef Sanjeev Kapoor launched the Outlet amongst a huge gathering and a live Cooking Competition was the highlight of the launch. Chef Sanjeev Kapoor judged the recipes and gave away prizes. He said, “I am very happy and overwhelmed to see the enthusiasm and zeal in the people of Pune. It gives me immense pleasure to see an evolving cooking culture with such innovative recipes. Wonderchef is committed to empowering women by enabling them to cook better. 

Wonderchef stores in Mumbai are located at Linking Road(Khar), Infiniti Mall(Andheri West), Viviana Mall(Thane), R-City Mall(Ghatkopar), Seawoods Mall(Vashi) and now at Phoenix Marketcity(Pune).